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What do you love about San Francisco?! ➺ Send photos of your I🖤SF merchandise in the wild! ● Share positive articles and news about the city. ⁕ What makes San Francisco so unique?!

I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This “S” mimics the iconic MUNI logo, designed by San Francisco-based graphic designer, Walter Landor, in the mid-1970s. The San Francisco Municipal Rail
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This ornate “🖤” hints at San Francisco’s famous Victorian architecture. When California experienced its gold rush in the mid-1800s, Victorian homes
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This anchor “I” pays respect to the Bay Area’s long and rich military history. The Bay Area reached its peak of military service during WWII, when S
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This Italian-styled “F” pays homage to San Francisco’s, Little Italy, in North Beach. The area is steeped in Italian heritage, with its trattorias,
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This classic “S” is pulled from the side of a San Francisco cable car (Powell & Hyde specifically). There is nothing quite like riding a cable car up
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This 6-sectioned “🖤” celebrates the Pride flag created by, Gilbert Baker, at the request of Harvey Milk in 1978. Harvey Milk was the first openly gay m
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This specific ’I’ was inspired by the California poppy that grows abundantly in San Francisco. The California poppy is the state flower. Photo Credit: S
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This sea lion “F” represents San Francisco’s Fishermans Wharf, the northern waterfront area and popular tourist attraction. The area is well known
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This iconic “S” comes from the SF Chronicle wordmark. The paper was founded in 1865, and is currently owned by the Hearst Corporation. The Chronicle&rsq
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This special “🖤” is baked with love. Boudin Bakery, know for its famous sourdough bread, is based in San Francisco. The business was established in 1849,
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This vibrant “I’ represents San Francisco’s performing arts! With more 200 dance organizations, almost 100 theaters, and the first civic opera house
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This “F’ mimics the typography of the Golden State Warriors’ logo. The Golden State Warriors are an American professional basketball team based in S
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This hand-drawn “S” represents school work for all San Francisco students. From elementary to college, the Bay Area boasts numerous institutions dedicated
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This peace sign “🖤” pays homage to San Francisco’s, “Summer of Love,” in 1967. ~100,000 people—mostly young people—converge
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. The style of this “I” is pulled from the 49ers wordmark. The San Francisco 49ers are a professional American football team founded in 1946. The team is na
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This square “F” mimics the chocolate squares created by San Francisco’s famous, Ghirardelli. The Ghirardelli Chocolate Company was incorporated in 1
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This stencil “S” represents the Port of San Francisco. With the advent of containerization and San Francisco’s limited real estate, Oakland became t
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This “🖤” is the ASL sign for “I love you.” San Francisco takes great pride in its reputation as an inclusive and hospitable destination for b
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This twisty-turny “I” pays homage to San Francisco’s famous Lombard Street, with its eight hairpin turns. Deemed “the crookedest street in the
I🖤SF is a twelve-part logo series inspired by San Francisco’s many charms. This “F” represents San Francisco’s history with earthquakes. San Francisco sits on the very active San Andreas fault. Around 5,000 earthquakes occu